I keep an eye on USAJobs just to see what positions the Federal government is trying to fill. Lately, there have been a lot of postings for Chief, New Media, New Media Specialist, and similar positions. Most of these positions are in agency communications or public relations groups and are responsible for aspects of the [...]
In speaking with a number of government Web managers and corresponding vendors recently, I have been asked a lot about why government Web sites and new media efforts are so “poor.” My first response generally is what do you mean by poor and I have been told things like “You can’t find anything on the [...]
Alice: Would you tell me, please, which way I ought to go from here? The Cat: That depends a good deal on where you want to get to. Alice: I don’t much care where. The Cat: Then it doesn’t much matter which way you go. Alice: …so long as I get somewhere. The Cat: Oh, [...]
Like your High School speech teacher told you, before you decide what kind of speech you are going to give, define who your audience will be. The same advice applies to social media channels. How do you define your primary audience and target your message? Buy using personas.
Government is jumping into the social media muck with both feet, which I would argue on the surface is a good thing. It is fun to watch government employees taking to Twitter, Facebook, and other channels while government agencies are setting up blogs, making videos, and distributing podcasts. For once, government isn’t far behind during [...]
How well do you think government is doing when it comes to using and implementing Web 2.0 technologies? To find out I spent a morning a couple of weeks ago speaking at an event sponsored by Adobe on Enabling Transparency And Citizen Centric Services featuring presentations and discussions by representatives from GSA, TSA, and HHS. [...]
Every blog must have a first post – and this is it for the Ronin Research Group blog. Welcome! I am excited to be starting this process and interacting with you! What will the Ronin Research Group blog cover? It will be a professional and objective look into the intersection of the government Web world, [...]