Posts Tagged ‘Content’

Is Your Content Relevant?

One of the most common questions I receive when it comes to content is how do I know if my content is relevant? In their book Creating Breakthrough Products by Jonathan Cagan and Craig M. Vogel, the authors write that what makes a great experience for a user is a combination of three elements – [...]

How Solid Is Your Digital Foundation?

In speaking with a number of government Web managers and corresponding vendors recently, I have been asked a lot about why government Web sites and new media efforts are so “poor.” My first response generally is what do you mean by poor and I have been told things like “You can’t find anything on the [...]