• Employee vs. Employer: The battle for privacy in social media

    by  • May 8, 2012

      Last week the state of Maryland became the first state to ban employers from asking for employees or potential employees for access to their personal social media accounts such as Facebook, Twitter, and others. According to the Washington Post the law grew out of an incident between a corrections officer and his supervisor,...

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    Staying Safe On Facebook

    by  • May 3, 2012

    Last week I had the opportunity to teach the social media component of the strategic communications course for a group of U.S. Navy senior leaders, both military and civilian, at the Naval Postgraduate School in Monterey. A difficult place to be, I know. I covered the basics of how a senior leader in the...

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    Social Media Policies: Whose Responsibility Is It?

    by  • April 13, 2012

    According to Sgt. Gary Stein of the U.S. Marine Corps, he was just exercising his First Amendment right to free speech when he criticized President Obama by putting the President’s face on a “Jackass” movie poster on Facebook. After all, it went out to just the people in his network, and any U.S. citizen should have the right to...

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    Are your social media policies useful, usable, and enjoyable?

    by  • March 29, 2012

    With social media as common as it is, you would expect that adequate social media policies would be almost as common. Though most companies now have some form of social media policy, the problem is that many of them are not adequate in addressing the risks as compared to the rewards for a company....

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    Are you prepared for a social media crisis?

    by  • March 13, 2012

    Wherever you turn, talking heads are espousing the value of social media. And companies have drank the cool-aid getting on first Facebook and then Twitter. Now “everyone is doing it.” Companies are jumping on the YouTube, Google+, and now Pinterest band wagon without really understanding what that means. The problem is that too many companies...

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    Enterprise social networks (An Altimeter Report)

    by  • February 22, 2012

    Moving social technologies from being totally outward focused towards customers and constituents to inward focused has the potential to provide amazing levels of value for governmental, non-profit, and regulated organizations. Altimeter’s latest report is on Enterprise Social Networks (ESN) from our own Charlene Li looks at how ESN’s can drive value inside the organization....

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